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Chris Hambling - Talks About Branding Future Radio

Chris Hambling - Talks About Branding Future Radio

During my past few weeks at Future Radio, I have been volunteering my skills and services by creating some imagery and branding for the core daytime shows such as the breakfast show, Norwich Today, the drive time show and Future Sounds. In doing this, it has really given me the opportunity to see how a community radio station functions on a day-to-day basis; seeing who comes in to host the shows, who produces them and who runs the station behind the scenes.

Not only this, but it has given me the chance to practice and develop my design skills which I have been utilizing over at Livewire1350, the student radio station at UEA. It is one thing designing branding for your own radio station that you are a part of, but it is another thing doing it for a different organization entirely and I really feel like I have benefited from this opportunity and gained some useful experience.

To create the images, I had to go in and take some candid shots of the hosts presenting their show – this also allowed me to see how the hosts operated their shows, using various monitors, buttons and sliders – which would then be transferred to my laptop to edit in Photoshop and then put together in Illustrator.

As the day would go on, the radio would be played constantly in the background, which was always an absolute joy as I was finally able to soak up the eclectic mix of music Future Radio so proudly showcases on its schedule.

Furthermore, throughout the day I’d get to see how certain brand opportunities and guest interviews would develop as other interns and employees would be taking phone calls and setting up meetings with the station co-ordinator, Kate Roma.

As an aspiring radio-producer/presenter, it was just a pleasure to be amongst like-minded people who have careers and backgrounds related to media, radio and the local-music scene. There’s this misconception (which even I originally subscribed to) that the big-league radio stations like the BBC is the be-all and end-all of radio. But spending my time at Future, I really got to realise that this is where true and honest radio broadcasting begins, by working with people from its own community for its community. 

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